If recall, it's like a TV version of Road & Track or Car & Driver magazine, with a bit of Car Talk humor thrown in. Yes, have them do a road test comparison with a Lotus Esprit and a Micro Cooper.
I believe people are shouting that IBM should reach the young ones?
Did they do that with William Shatner, Dan Aykroyd, Bob Costas, Rudy Giuliani, Walter Cronkite, Avery Brooks ? (Open the door, get on the floor - Everybody walk the dinosaur)
Instead of "This is not your father's Notes", it should be "This is not your father's Lotusphere"
The Top Gear guys are not so young themselves, their audience is a bit younger though.
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Welcome to IdeaJam™
You can run IdeaJam™ in your company. It's easy to install, setup and customize. Your employees, partners and customers will immediately see results.
Use IdeaJam to:
Collect ideas from employees
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Run innovation contests and competitions
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IdeaJam™ works with:
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