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Provide a free version of Domino to be used as a web application platform as described here.
Create a restricted version, or as someone called it "community version". Let's say unlimited anonymous access and 100 (250?) authenticated web users, but no mail, just applications. Any Notes users or mail users still need a Lotus Notes Collaboration Express client license.
Then promote Domino as the great web application platform it is, a RAD platform with strong security, built in database and much more. This would have the effect that more people would start using it. Together with the already free Domino Designer, IBM would have a powerful web application platform to offer as an alternative to existing free/open software.
Nobody will buy a product they never heard about, or one they heard about but never seen. By getting Domino out there, making the product visible, more companies and corporations would learn about it. In the long run, I think that would lead to more sales to small and medium sized businesses, as they start using mail and possibly the Notes client as well.
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